Non-profit and crisis public relations strategists.

All non-profits have a story to tell.

You want the world to know the good you are doing so you can do more. You need visibility to assure that your target audiences know you exist, how you are changing the world, and why you are worthy of their support.

That’s where we come in. Over the past quarter of a century, Farr Marketing Group (FMG) has helped non-profits in all sectors create effective communications strategies and then implement those strategies to achieve tangible results.

Don’t take our word for it. Ask the more than 100 non-profits we have collaborated with — in the Southern California region as well as nationally.

Whatever your mission, we know it — health, substance abuse, special needs, homelessness, affordable and senior housing, literacy, education, the arts, after-school programs, aging, veterans rights, environmental, animal rights, career training and more.

But that’s not all we do. We also help non-profits and for-profits with sensitive crisis management situations. Handling a crisis, especially when it involves a non-profit, requires specialized skills and experience. You have spent years building your reputation, and in today’s digital world, it can all come crumbling down in the blink of an eye.

If you want a boutique, hands-on, results-driven partner to create, and drive your marketing/public relations strategy, we are here to help.


Testimonial from Design for Sharing, a nonprofit that introduces students from schools without music programs to classical music productions at UCLA.  Our services were sponsored by our client The Samuel Goldwyn Foundation:


Dear Mr. Goldwyn:

“On behalf of Design for Sharing, I thank you for making possible our feature story in the recent edition of the Los Angeles Times.  It’s difficult for smaller non-profits to get press coverage, but because of you, Design for Sharing was featured with an entire half page story with color photos…..

“Providing the services of Harvey Farr and the Farr Marketing Group was invaluable to us.  In our 35 year history, it’s the first time the LA Times has covered our organization. Mr. Farr was instrumental in obtaining the coverage and generously sharing his knowledge with us….

“Your additional support of a publicist was invaluable.  Countless readers learned about the good work Design for Sharing has been providing for 35 years.”  — Barbara Dobkin, President, Board of Directors

    Featured Blog Posts

    Press at nonprofit galas

    Every nonprofit does events. Events are a great way to show your supporters what you do and how you are changing the world for the better. At the same time, every nonprofit believes what they do is so newsworthy that the press will come out in the evening and cover their event. Often they do, […]

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    Nonprofit public relations and marketing

    Is it possible to attract media coverage for a nonprofit fundraiser event? I ask the question because every nonprofit holds fundraisers, whether in-person or online, and everybody wants media coverage. The harsh reality is that media turnout in a large market like Los Angeles for an evening fundraising event is difficult unless it has one […]

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    When is a crisis a crisis?

    Crisis public relations firms are often retained to do two things. Either keep their client out of the news, or help their client respond to negative allegations. The key to an effective crisis PR strategy is timing. If an organization believes there is a threat to their reputation, they want to be ready. We’ve all […]

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