Obamacare: The branding of a President

Every president of the United States is a historical figure.  For good or bad, they are remembered as making history in some way or another.

Students memorize the presidents in order.  Some even write papers about what they accomplished, or what they messed up.

But rarely is a president remembered as a brand or a product.  But that is exactly what is happening with Barack Obama, and will continue for centuries to come.  Not only will his name live on as a president of the U.S., but it will live on as Obamacare, otherwise more officially known as The Affordable Care Act.

Long into the future, people will call their healthcare Obamacare.  Like Medicare, it will become an integral part of our lexicon even though it really doesn’t exist as an entity.   It already has.

Whether Obamacare proves to be a positive or negative, at least President Obama has achieved something no other president has ever been able to:  making his a household name that will live on in our daily language and lives.