Trump’s public relations strategy. Brilliant or disastrous?

Since I am essentially apolitical, I can’t comment on President Donald Trump’s political savvy.  But I can comment on his public relations and media savvy.

For decades, Donald Trump has made it a point to be in the media.  If it wasn’t a whirlwind marriage, or divorce, or a new skyscraper, or a new product, show or whatever, it was a regular appearance on the David Letterman show and countless other programs.

It is obvious Trump craves attention and PR.  Oddly, he doesn’t seem to care if the PR he gets is positive or negative.  If it is positive, he will re-tweet it.  If it is negative, he will attack the person or news organization that reported it.

It is clear his voracious need for media attention propelled him into the White House.  Maybe it was an accident, maybe it was a grand plan.  In either event, it worked.

The president of the United States is the most watched and reported person in the world.  His every word, every action, every nuance is recorded.  He can cough at the wrong time during a speech and send the financial markets into a spin.

One would think that a president would want a good relationship with the media.  John Kennedy was a master media manipulator.  He loved his news conferences and the press repaid him by keeping his secrets secret.  Richard Nixon hated the media and they virtually ran him out of the White House with relentless Watergate reporting.

In office a mere two weeks, it is clear Trump marches to his own beat.  He doesn’t care.  If he isn’t attacked, he attacks first.  He seems to relish a good fight and will often raise issues nobody is talking about and nobody cares about.  He just wants the attention.

It is a very strange strategy for someone like myself who has spent a lifetime working to curry favor with the media.  I want the press to like my clients and to report favorably about them.  Negative press is never good, in my view, but not in President Trump’s.

We will have to just wait and see if the friction between President Trump and the White House press corp. is a fluke or a permanent reality.  If it continues for months, it will continue throughout his presidency, and for Donald Trump, that may be just the way he wants it.