Anybody in the PR business knows just how much the business has changed over the past decade. There was a time when we could book clients on radio shows that had civil discourse and discussed both sides of an issue. Seems that time has come and gone.
Today, radio has become all hosts and few guests. A few remain, but the major radio outlets are dominated by personalities who talk solo for hours on end. Occasionally they will have a guest on to prove a point — their point — but that’s about it. Media is dominated by controversy, name calling, taking sides and putting down everyone who disagrees with you.
It’s unfortunate, but that’s the way it is. We still are able to book our clients but it is admittedly harder.
The press has evolved from the impartiality of conveying “news” to promoting one side or another. This is totally opposite what we who went to journalism school were taught. Being objective was the hallmark of the press. Somehow, when we weren’t paying attention, objectivity became a thing of the past.
Too bad, because an objective press is what separates us from dictatorships.
Maybe one day objectivity in the media will make a comeback. Can’t wait.