The PR of Sexual Misconduct

There seems to be no end to stories of newsmakers being accused of sexual misconduct.  It makes headlines when it is a celebrity or politician, but one can be certain it reaches into every corner of the workplace.

The latest and most high profile is Minnesota Senator Al Franken who has been accused of groping and inappropriate actions and remarks against a host of women.  Yesterday the former comic and Senator faced the media — briefly — to say what he’s been saying since the allegations, and photograph, came to light.

But while the media hurried in a frenzy to cover, Franken said nothing new.  He said the same thing he said since the allegation was made public.  He also said the same thing every accused says.

There seems to be a playbook of what to say and what not to say in these situations.  Most will admit wrongdoing and promise to never do it again.  They know denial will just give more life to the story.  So it’s best to admit they did wrong and hope the story dies.

It is typical PR strategy.  The first step is to get ahead of the story, if you can, but you don’t want to create a story that might not happen.  When and if it does, then protect yourself legally, admit to wrongdoing, go to therapy, apologize and hope your fans and constituents move on.

It seems likely this is a story that will live on forever.  Men in positions of power levy their power for their own gain and satisfaction.  The stories we have heard are probably a small fraction of the stories that exist.  But unless legal action is take, as it is with Harvey Weinstein in one case, there is not much to do other than hope people will eventually forget about it.