The PR business is built on words. And the words we use matter.
Over the past several years, we hear the same cliche words used over and over again in the media and in our personal and business communications. Here are some:
Circle Back: This means “I’ll get back to you,” which is a common way of really saying “Don’t know, let’s forget about it.”
Narrative: People describe what they say as a narrative. “The industry narrative is such and such.” How about, “Here’s the story, or here’s the reality.”
Reach Out: I hear or read someone use this term a million times a day. Aren’t they really saying “I’ll contact you?”
I could go on and on and you could as well.
In the marketing / public relations business words matter, so our advice is to speak in plain English and avoid over-used cliches.