Senior Living & Healthcare

FMG has a long history of representing retirement residences, large-scale senior care communities and senior healthcare systems.  Our clients in this industry are local, statewide and national.

With the Affordable Care Act, the healthcare landscape is changing rapidly.  We are particularly knowledgeable in issues involving Medicare, Medicaid, Medi-Cal and other programs that serve the nation’s elderly.

FMG founder Harvey Farr’s first job was director of marketing for a chain of retirement communities.  It an industry he knows well and has work in for decades.

Whether it is marketing a retirement community or explaining senior healthcare issues, FMG has the experience to communicate your story accurately and to the right audiences.

    Featured Blog Posts


    Press at nonprofit galas

    Every nonprofit does events. Events are a great way to show your supporters what you do and how you are changing the world for the better. At the same time, every nonprofit believes what they do is so newsworthy that the press will come out in the evening and cover their event. Often they do, […]

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    Nonprofit public relations and marketing

    Is it possible to attract media coverage for a nonprofit fundraiser event? I ask the question because every nonprofit holds fundraisers, whether in-person or online, and everybody wants media coverage. The harsh reality is that media turnout in a large market like Los Angeles for an evening fundraising event is difficult unless it has one […]

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    When is a crisis a crisis?

    Crisis public relations firms are often retained to do two things. Either keep their client out of the news, or help their client respond to negative allegations. The key to an effective crisis PR strategy is timing. If an organization believes there is a threat to their reputation, they want to be ready. We’ve all […]

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