Senior Living & Healthcare

FMG has a long history of representing retirement residences, large-scale senior care communities and senior healthcare systems.  Our clients in this industry are local, statewide and national.

With the Affordable Care Act, the healthcare landscape is changing rapidly.  We are particularly knowledgeable in issues involving Medicare, Medicaid, Medi-Cal and other programs that serve the nation’s elderly.

FMG founder Harvey Farr’s first job was director of marketing for a chain of retirement communities.  It an industry he knows well and has work in for decades.

Whether it is marketing a retirement community or explaining senior healthcare issues, FMG has the experience to communicate your story accurately and to the right audiences.

    Featured Blog Posts


    Nonprofit events: in-person or virtual?

    Now that the world is coming out of the pandemic, so are nonprofit events. After two years when all events by charity organizations were moved online due to COVID, does it make sense to make them in person again? While most organizations bemoaned having to cancel their events and doing them on Zoom, many are […]

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    Raising your nonprofit’s voice

    We hear quite a bit about making your voice heard. But that’s on a personal level. Your nonprofit also has a voice and it can be heard through your public relations (PR) and marketing strategy. What does this mean? It means not only telling the world what it is your nonprofit does, but how your […]

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    Nonprofit PR checklist

    If your nonprofit wants to win the public relations/marketing game as you compete with other nonprofits that essentially serve the same audiences, there are some must-haves. Here they are: Spokesperson — The ideal spokesperson is the CEO of executive director. Assure he/she is trained in media relations and can think quickly. Visionary — Every nonprofit […]

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