Agency Searches

Farr Marketing Group is a hand-on, boutique marketing and PR firm. While we have the ability to create and implement campaigns on local, statewide and national levels,situations sometimes arise when a corporation or organization needs a marketing/PR firm with a presence in multiple cities and overseas.

For these situations we offer an Agency Search service. First, we meet with our client to determine their needs and budget parameters. We then create a detailed RFP document (Request for Proposals). This details precisely what our client’s marketing needs are and the outcomes they are seeking. Because of our extensive agency experience, we create RFPs that ask the types of questions that will identify the strongest, most experienced and best matched marketing/PR firm candidates.

The next step is to develop a list of qualified firms and submit a Letter of Interest. When replies are received, we forward to them the RFP. Our services include reviewing responses, establishing a short list of candidates, acting as a conduit between our client and agency candidates, and being present with our client for presentations. We then, in consultation with our client, help make a decision as to the best marketing and PR firm that suits their needs.

Clients who have used us for Agency Searches find that they realize significant savings in time and money over doing it themselves. Plus, they get the added benefit of our knowledge of how marketing and PR firms operate and bill so there are no surprises.

    Featured Blog Posts


    How political can a nonprofit get?

    Can nonprofits be political?

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    Press at nonprofit galas

    Every nonprofit does events. Events are a great way to show your supporters what you do and how you are changing the world for the better. At the same time, every nonprofit believes what they do is so newsworthy that the press will come out in the evening and cover their event. Often they do, […]

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    Nonprofit public relations and marketing

    Is it possible to attract media coverage for a nonprofit fundraiser event? I ask the question because every nonprofit holds fundraisers, whether in-person or online, and everybody wants media coverage. The harsh reality is that media turnout in a large market like Los Angeles for an evening fundraising event is difficult unless it has one […]

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