Agency Searches

Farr Marketing Group is a hand-on, boutique marketing and PR firm. While we have the ability to create and implement campaigns on local, statewide and national levels,situations sometimes arise when a corporation or organization needs a marketing/PR firm with a presence in multiple cities and overseas.

For these situations we offer an Agency Search service. First, we meet with our client to determine their needs and budget parameters. We then create a detailed RFP document (Request for Proposals). This details precisely what our client’s marketing needs are and the outcomes they are seeking. Because of our extensive agency experience, we create RFPs that ask the types of questions that will identify the strongest, most experienced and best matched marketing/PR firm candidates.

The next step is to develop a list of qualified firms and submit a Letter of Interest. When replies are received, we forward to them the RFP. Our services include reviewing responses, establishing a short list of candidates, acting as a conduit between our client and agency candidates, and being present with our client for presentations. We then, in consultation with our client, help make a decision as to the best marketing and PR firm that suits their needs.

Clients who have used us for Agency Searches find that they realize significant savings in time and money over doing it themselves. Plus, they get the added benefit of our knowledge of how marketing and PR firms operate and bill so there are no surprises.

    Featured Blog Posts


    Nonprofit events: in-person or virtual?

    Now that the world is coming out of the pandemic, so are nonprofit events. After two years when all events by charity organizations were moved online due to COVID, does it make sense to make them in person again? While most organizations bemoaned having to cancel their events and doing them on Zoom, many are […]

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    Raising your nonprofit’s voice

    We hear quite a bit about making your voice heard. But that’s on a personal level. Your nonprofit also has a voice and it can be heard through your public relations (PR) and marketing strategy. What does this mean? It means not only telling the world what it is your nonprofit does, but how your […]

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    Nonprofit PR checklist

    If your nonprofit wants to win the public relations/marketing game as you compete with other nonprofits that essentially serve the same audiences, there are some must-haves. Here they are: Spokesperson — The ideal spokesperson is the CEO of executive director. Assure he/she is trained in media relations and can think quickly. Visionary — Every nonprofit […]

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