Social Media

Everybody is on Facebook, Twitter and YouTube. But simply having these tools does little for your marketing if they are not properly utilized. We counsel our clients on the best ways to use social media to achieve marketing plan objectives. Posts and videos that are never seen are a waste of your time. That’s why we work with our clients to develop a social media strategy that will engage existing customers and supporters and attract new ones.

Although we work with our clients to develop social media strategies, our client’s will often handle the posts and uploads in-house. This is a cost-effective manner by which to manage your social media and contain costs. We recognize that social media must be a part of every marketing plan, but the key is to understand that social media doesn’t work in a vacuum. It must be part of a full and effective marketing campaign.

Social media marketing and PR

Creating a social media strategy is critical in today’s world.

    Featured Blog Posts


    Nonprofit events: in-person or virtual?

    Now that the world is coming out of the pandemic, so are nonprofit events. After two years when all events by charity organizations were moved online due to COVID, does it make sense to make them in person again? While most organizations bemoaned having to cancel their events and doing them on Zoom, many are […]

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    Raising your nonprofit’s voice

    We hear quite a bit about making your voice heard. But that’s on a personal level. Your nonprofit also has a voice and it can be heard through your public relations (PR) and marketing strategy. What does this mean? It means not only telling the world what it is your nonprofit does, but how your […]

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    Nonprofit PR checklist

    If your nonprofit wants to win the public relations/marketing game as you compete with other nonprofits that essentially serve the same audiences, there are some must-haves. Here they are: Spokesperson — The ideal spokesperson is the CEO of executive director. Assure he/she is trained in media relations and can think quickly. Visionary — Every nonprofit […]

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