Strategic Marketing Campaigns

Every public relations and marketing campaign begins with a plan. At Farr Marketing, we always start with a Plan of Action so objectives, tactics, deliverables and outcomes are defined. We are a hands-on PR firm that always hits the ground running. Because we have such in-depth experience in so many industries, we are able to quickly create a plan of action and move to implementation, often in a few days.

Every one of our clients is unique. We first develop a strategy to differentiate you in the marketplace. Then, we create a plan that includes objectives, target audiences, tactics, a budget that makes sense for you as well as a system to determine campaign effectiveness.

Strategic marketing is one of the most over-used terms in marketing. However, when you work with us, you will find out that it is true. We always think and act strategically so goals are achieved and none of your precious resources are wasted.

PR recognition of Farr Marketing from Los Angeles City Council for Los Angeles Jewish Home

Farr Marketing arranged for client Los Angeles Jewish Home to receive a Resolution from the Los Angeles City Council on the Home’s 100th anniversary

    Featured Blog Posts


    Nonprofit events: in-person or virtual?

    Now that the world is coming out of the pandemic, so are nonprofit events. After two years when all events by charity organizations were moved online due to COVID, does it make sense to make them in person again? While most organizations bemoaned having to cancel their events and doing them on Zoom, many are […]

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    Raising your nonprofit’s voice

    We hear quite a bit about making your voice heard. But that’s on a personal level. Your nonprofit also has a voice and it can be heard through your public relations (PR) and marketing strategy. What does this mean? It means not only telling the world what it is your nonprofit does, but how your […]

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    Nonprofit PR checklist

    If your nonprofit wants to win the public relations/marketing game as you compete with other nonprofits that essentially serve the same audiences, there are some must-haves. Here they are: Spokesperson — The ideal spokesperson is the CEO of executive director. Assure he/she is trained in media relations and can think quickly. Visionary — Every nonprofit […]

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