Every public relations and marketing campaign begins with a plan. At Farr Marketing, we always start with a Plan of Action so objectives, tactics, deliverables and outcomes are defined. We are a hands-on PR firm that always hits the ground running. Because we have such in-depth experience in so many industries, we are able to quickly create a plan of action and move to implementation, often in a few days.
Every one of our clients is unique. We first develop a strategy to differentiate you in the marketplace. Then, we create a plan that includes objectives, target audiences, tactics, a budget that makes sense for you as well as a system to determine campaign effectiveness.
Strategic marketing is one of the most over-used terms in marketing. However, when you work with us, you will find out that it is true. We always think and act strategically so goals are achieved and none of your precious resources are wasted.