Strategic Marketing Campaigns

Every public relations and marketing campaign begins with a plan. At Farr Marketing, we always start with a Plan of Action so objectives, tactics, deliverables and outcomes are defined. We are a hands-on PR firm that always hits the ground running. Because we have such in-depth experience in so many industries, we are able to quickly create a plan of action and move to implementation, often in a few days.

Every one of our clients is unique. We first develop a strategy to differentiate you in the marketplace. Then, we create a plan that includes objectives, target audiences, tactics, a budget that makes sense for you as well as a system to determine campaign effectiveness.

Strategic marketing is one of the most over-used terms in marketing. However, when you work with us, you will find out that it is true. We always think and act strategically so goals are achieved and none of your precious resources are wasted.

PR recognition of Farr Marketing from Los Angeles City Council for Los Angeles Jewish Home

Farr Marketing arranged for client Los Angeles Jewish Home to receive a Resolution from the Los Angeles City Council on the Home’s 100th anniversary

    Featured Blog Posts


    Press at nonprofit galas

    Every nonprofit does events. Events are a great way to show your supporters what you do and how you are changing the world for the better. At the same time, every nonprofit believes what they do is so newsworthy that the press will come out in the evening and cover their event. Often they do, […]

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    Nonprofit public relations and marketing

    Is it possible to attract media coverage for a nonprofit fundraiser event? I ask the question because every nonprofit holds fundraisers, whether in-person or online, and everybody wants media coverage. The harsh reality is that media turnout in a large market like Los Angeles for an evening fundraising event is difficult unless it has one […]

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    When is a crisis a crisis?

    Crisis public relations firms are often retained to do two things. Either keep their client out of the news, or help their client respond to negative allegations. The key to an effective crisis PR strategy is timing. If an organization believes there is a threat to their reputation, they want to be ready. We’ve all […]

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