We hear quite a bit about making your voice heard. But that’s on a personal level. Your nonprofit also has a voice and it can be heard through your public relations (PR) and marketing strategy.
What does this mean? It means not only telling the world what it is your nonprofit does, but how your nonprofit is making life better for the people it serves.
This is especially true if one of your main objectives is fundraising. Donors support nonprofits for many different reasons. One is the mission resonates with them. The other is they see their dollars at work; not in nice office space or lots of staff, but in the community.
Decide what it is you want your nonprofit’s voice to say, and then create a PR plan that says it effectively and loudly.